Reader Survey 2025

If we come out of this summer with another 2000 subscriptions, we’ll be able to offer you something more. What would you prefer?

There’s a fine line between telling an important story—about the decline of red-billed gulls, for instance, or plastic pollution—and drowning you in existential dread. At NZGeo we feel it’s our responsibility not to shy away from science, even when it’s grim, but we do try to ease the weight of these stories with moments of humour and beauty. Do you think we’re getting that roughly right?

We’re here to tackle big important stories—about the climate crisis and biodiversity loss, for instance. But we’re also tickled by the sorts of stories that won’t change the world, but simply tell us something about it: like our recent features on marching teams, butterfly collectors, and bonsai obsessives. Are you happy with the mix at the moment?

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